Games and films have been moving closer together for years now, and thanks to digital photorealistic imagery, the borders between the two are blurring and the market opportunities are growing. Cross-media thinking is even more important for media professionals when they are creating new worlds, characters and stories so that they can develop the big brands of the future and evaluate their profitability. Propelled by rapid digitization, powerful tools and new media production technologies are always on hand for the creative minds at work. In virtual reality (VR) and augmented reality (AR), the borders between the real world and the virtual world dissolve. This paves the way for new and innovative formats that tell exciting interactive stories. At the Hamburg Games Conference, we will be discussing the future of media, presenting business cases and current projects, and we will show how the connection between games and film can be applied in a profitable way.

Have a peak into the preliminary program here

The conference will take place from 1:00 pm until 6:00 pm, you are then invited to a get-together, followed by

Some of the case studies will be held in German language.