Excellent article by Gleb B of Ruby Garage with real world marketing examples:
"AR makes advertising interactive, allowing marketers and advertisers to reach out to consumers in totally new ways. Many companies have already embraced this cutting-edge technology. If you still aren’t sure whether it’s worth going for, you should clearly realize what benefits augmented reality advertising provides and how exactly you can use this technology in real life."
Highlighted opportunities across unique ways to make emotional connections, save money, boost sales and improve hyper-local.
Challenges include audience need for mobile apps, hardware limitations and the development process.
All beautifully summed up by Gleb.
Read more at Ruby Garage.