Would you like to learn about the newest trends and upcoming possibilities within VR production, get inspiration for new projects and meet new business partners from the digital visual industry? Then VIA MSP and Filmby Aarhus in collaboration with University of Hertfordshire, 2017 Academy and Interactive Denmark would like to invite you to the masterclass VR today & tomorrow.

For this masterclass, we have invited some of the most acclaimed international persons of knowledge and most innovative companies within VR production to come and talk and to display their newest work and thoughts for their colleagues from the digital visual industry.

Target group: The digital visual industry


13.30-14.00: Check in with coffee and cake

14.00-14.15: Welcome by Peter Richardson, Hertfordshire University, on behalf of the partner group

14.15-14.50: Keynote: Ane Skak, Danish National Broadcast (DR): DR's experience with VR, what VR can do in a journalistic public service perspective - and DR's new media language.

14.50-15:30: Keynote: Bertie Mills, Managing director of Virtual Umbrella.

15.30-15.50: Coffee break

16.00-16.30: Keynote: Emotional Data Lab Aarhus (Aarhus University)

16.30-17.10: Keynote: David Tree, Hertfordshire University

17.10-17.30: Wrapping up by Peter Richardson

17.30-18.30: Live VR/AR experience Lab, including tapas & networking: A selection of new VR/AR projects - get inspiration on how to use VR and AR within your own “reality”.

(Kanda, 260 tales, Hertfordshire University, VIA University College, Take a walk, Emotion Gateway, Cadpeople)


Extra: 19.00 Networking party: ‘Entrepreneurs Meetup featuring Growing Investors 2017’: