Subatomic is the UX & gamification sparring partner you’ve been missing.

Our team includes Melinda Jacobs and Christine Hevey. Melinda is an entrepreneur and user experience expert specialising in changing behavior through play and games. She consults on and creates digital experiences for companies.

We are a small digital experience studio based in Amsterdam with a passion for helping our clients create engagement and behavior change. We’re experts at working with the ‘subatomic’ particles of design to help companies activate and connect with their audiences. We joined the Create Converge project as we’re passionate about co-creation and working together with others to further advance the digital creative industries. We’ve done our fair share of research and have published and given talks in academic forums internationally. You might say we have a knack for discovering principles of good design, and we love to share it with others.

Want to get in touch? Email us at or visit our online home at