Film Tourism: Filming Locations as Travel Destinations

Since the release of Braveheart, Harry Potter and The Lord of the Rings, ‘set jetting’ has become an international tourism phenomenon. What inspires film viewers to travel to a place that they have seen on screen? What defines the drawing power of a filming location and how does it influence a film’s commercial success and the travel experience? Focussing on urban film tourism, this panel addresses these and other questions regarding location choice, place branding, destination marketing, travel motivation and on-screen authenticity. The process of film tourism will be examined from a theoretical and practical standpoint and the discussion will be held in English.

Guests are Tina Blumenthal (Entertain Tours), Andrea David (Set Jetter and Travel Blogger,, Rosie Ellison (Film Edinburgh) and Anna-Katharina Preuß (Film Commission, Filmförderung Hamburg Schleswig-Holstein). Host and keynote speaker: Juliette Irretier (PhD Candidate in Film & TV Studies, University of Glasgow).

When? Sunday, September 29, 2019, 4.00-5.30 pm
Where? Festival Centre, Allendeplatz, 20146 Hamburg, Germany
How? If you are interested to attend, please write an e-mail to: or just drop by

Supported by the Scottish Graduate School for Arts & Humanities and by the University of Glasgow’s School of Culture & Creative Arts as part of its 2018-19 season on the theme ‘Inclusive/Exclusive’ in co-operation woith Create Converge.